Digital Marketing is the type of marketing that involves advertising of products or services through digital technologies on the digital platforms of the internet. Marketing done on any digital platform can be said to be a part of digital marketing.
This method of marketing is also known as web marketing, internet marketing, and online marketing as well. Digital marketing does not include promotional activities done through TV, print, radio, and billboards and mainly requires the usage of internet, mobiles, laptops. In recent times, the emergence and development of digital marketing have changed the way of how businesses and companies use technology for marketing and promoting products and services.
As the various digital platforms have become an integral part of everyone's day to day life and as people prefer to use these digital platforms instead of physically visiting the shops, these digital marketing campaigns are becoming more and more important day by day. Digital marketing is a very wide term and hence there are several different types and modes of digital marketing. It can be said to be a combination of Search Engine Marketing(SEM), Search Engine Optimization(SEO), Social Media Marketing(SMM), Social Media Optimization(SMO), Content Marketing and much more.
The entire process pays attention to promoting, advertising, creating utility, creating brand awareness and image. As this industry is one of the most rising industries in India, the future of digital marketing is very bright and prospering and is providing opportunities for each and all. All kinds of individuals such as students, job seekers, the entrepreneur can be benefitted from this rapidly growing and vast industry of digital marketing.
Upon the completion of this module, the student will have a complete idea and knowledge of the fundamentals of digital marketing. This module will help in giving brief information and the introduction of the basics of digital marketing and everything related to it. The student will stand in a position where they will have a clear idea about the basics of digital marketing and its components.