Many social platforms like Facebook, Twitter, etc are the fastest mode of promoting your businesses worldwide. A company requires a social media manager to handle all their social campaigns and profiles over the internet.
WHO IS A SOCIAL MEDIA MANAGER?
A social media manager is an individual who is having a social media marketing certification in hand and is responsible for handling a company’s social strategies, and to manage their social media platforms. Social media manager job role is the ones that analyze the results of their campaigns by tracking various engagements such as views, clicks, shares, likes, etc.
JOB RESPONSIBILITY OF A SOCIAL MEDIA MANAGER?
A social media manager's job role is to manage the social accounts of a company by fulfilling all the essential conditions that a particular social channel requires. These social media platforms include Twitter, Facebook, Instagram, LinkedIn, YouTube, Google+, etc.
SETTING UP OF TARGETS
Before the beginning of any work, it’s important to set its target so that the relevant results that arise, in the end, gets compared to with something. The appropriate comparison allows you to check whether the business is heading towards profit or going towards loss.
CREATING YOUR BRAND REACH AND AWARENESS
The main purpose of social media channels is to generate your brand awareness to your potential audiences. There are various Facebook pages of a brand or a company that tells about their particular brand by posting content and media on it. Everything is directly linked to the relevant company’s website.
GOING WITH THE TREND
It's mandatory to keep your track going with the trend of the industry. It is crucial to look forward to every social media update to stay ahead and to rule on a social media platform. By doing this step you will be able to promote your brand over social channels effortlessly.
SALARY OF A SOCIAL MEDIA MANAGER
A social media manager who just enters into the industry with less than 1 year of experience can expect their earnings including the bonuses, tips, compensation and overtime pay of rs. 2, 85,000-2, 90,000. Based on 50 salaries.
TRACKING UP OF SOCIAL MEDIA INFLUENCERS
Influencer marketing which also known as word-of-mouth is marketing is the most valuable form of marketing these days. 40%-50% of decisions related to purchasing depends on them. It’s the social media manager's job role to look forward to these social media influencers which are suitable for their brand and company.